BRAND
アガレイについて
アガレイとは、山形の食べる、飲む、住まうをテーマに、県内の製麺所、米油会社、造り酒屋、畳屋、紙器製作、精密型製作会社が一同に集まり、デザイナー島村卓実のプロデュースのもと、東北芸術工科大学（共創デザイン室）のサポートで生まれた異業種連携ブランドです。山形ではサクランボや洋梨等のくだものや日本酒、米、米沢牛などの他、ラーメンの全国一番の消費地であったり、お米からとれる自然のオイル（米油）の東北唯一の産地でもあります。
これらの産業に伴う商品パッケージ製作が盛んで、持ち家の割合も多く畳の需要も高い地域なのです。
ブランドでは各メーカーの素材や技術を生かした製品を食として提案したり、食に絡んだ日用品として提案してまいります。
About aGarey
aGarey is a unique cross-industrial brand. Themed on eating, drinking and living in Yamagata Prefecture (one of the northern prefectures of Japan), a noodle factory, a rice oil company, a Japanese sake brewery, a tatami straw mat shop, a paper-ware factory and a precision mold factory have joined together to form a single new brand produced by a novel designer, Takumi Shimamura, with support from the Tohoku University of Art and Design (Communal Creation Design Laboratory).
Yamagata is blessed with a number of quality specialties such as fruits like cherry and pear, Japanese sake and the Yonezawa-gyu beef. Additionally, Yamagata is Japan’s largest ramen (Chinese noodles in soup) consumption region as well as being the sole production area in the Tohoku (northern Japan) region of natural oil (rice oil).
Not only the specialties themselves but also producing attractive packaging is an important industry of the prefecture. Another noteworthy fact of the region is that the rate of house ownership is quite high in Yamagata. It creates a large demand for tatami straw mats, which is one of the conventional industries of Japan.
aGarey will create new possibilities for each manufacturer. Existing ingredients and processing techniques are transformed into a new food item or food-related utensil – aGarey will propose brand-new values to Yamagata.
コンセプト
リビングにはテーブル、椅子，ソファなど人が集い、食事をして、コミュニケーションの場であり、団らんには人々を楽しませる日用品にあふれています。
東北には囲炉裏の歴史も長く、厳しい冬の生活のアイデアを囲炉裏を中心に数々のデザインを作ってまいりました。お酒をのんでは盃をかわし器をめでて、囲炉裏で煮炊きして食事をし、囲炉裏に下がった鉄瓶で茶をいれる。一体感のある動作は食とプロダクトが密接な関係にあることを物語っています。
このプロジェクトでは山形県にあるデザイン、アートの発信地、東北芸術工科大学を囲炉裏ととらえ、そこに集う企業を人として考えました。山形ならではの米やそば、お酒といった食のデザインと、食を中心にしたテーブル周りのライフスタイルに不可欠なプロダクト製品を同時に考える事で山形をかたり、食のおいしさ、モノの楽しさを、知識のつまった風習を地元だけでなく世界に紹介していきたいと思います。
Concept
A living room is where people gather, dine and communicate with each other, and clearly the necessary items for such happy moments are tables, chairs, sofas and all the other articles enjoyed in daily life.
In the Tohoku region, original lifestyle utensils and equipment such as the fireplace (irori) have been developed during its long history due to the severe and long winter months. aGarey’s design concepts were born from these traditional elements. People enjoy drinking sake while pouring it into each other’s cup, appreciate the beauty of wares, cook meals on the fireplace and sit around to eat and then boil water in a kettle hung above the fire to make a cup of tea… Such a string of comforting actions around the fireplace (irori) attests to the close relationship between food and utensils.
In this project, the Tohoku University of Art and Design, the source of design and art in Yamagata, plays the role of the fireplace (irori) while companies and business groups gather around it as the people living there. The aGarey project will add further design value to such local specialties as rice, soba buckwheat noodles and sake from Yamagata and will develop essential daily life utensils and tools mainly for dining tables. aGarey will acquaint both the local community and the world with Yamagata’s attractions including their delicious food, well-developed daily life utensils and the wise customs inherited from their ancestors.
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